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Creative Spark logo

Buckland exits Creative Spark, M&C Saatchi Group

  •   20 Apr 2018
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by Herman Manson (@marklives) Matthew Buckland has exited Creative Spark, the digital agency he launched, and taken its news and media division, Burn Media, with him. Buckland also leaves his role of chief executive: digital at M&C Saatchi Group in South Africa but will continue to consult for Creative Spark on some of its key clients.

Creative Spark is a digital agency with approximately 70 staff in Cape Town and Johannesburg; clients include Danone, Medscheme, Kimberly-Clark, Gautrain and EOH. Burn Media includes memeburn.com, ventureburn.com, gearburn.com and motorburn.com. The M&C Saatchi group acquired Creative Spark in 2015.

Tanja Lategan, the former CEO of Primedia Online, was appointed managing director of Creative Spark in late 2017, when Buckland took on the group role at M&C Saatchi.

“Matthew has always been hugely passionate about the Burn Media business which he founded a number of years ago, so I was not surprised by his decision to focus more fully on this,” said Mike Abel, chief executive and founder of the M&C Saatchi Abel Group, in a media statement. “Bringing in Tanja as managing director last year has allowed him to completely let go of running Creative Spark, and to reimmerse himself in his innovative media company. I have little doubt that both Creative Spark and Burn Media will continue on their trajectories of success, by offering their clients outstanding work, thinking, and service.”

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

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    #CustomerFirst – Craig Hannabus
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    #NotSoOrdinary – Taazima Kala-Essack
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    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
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    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
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    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
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    Spotlight – MarkLives
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    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
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    The Suit – Jason Harrison
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    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
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    Young, Gifted & Killing It – Veli Ngubane
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