by MarkLives (@marklives) The winners of the 2016 Pendoring Awards have been announced at the annual awards evening at Vodacom World in Midrand on Friday night, 28 October 2016. King James Group has won Pendoring’s sought-after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign.
The Umpetha Award, for the best ad in an indigenous language other than Afrikaans, is shared between Ogilvy & Mather Johannesburg for its radio ad for KFC, Slyza Tsotsi 3, and The Odd Number, also for a radio ad, Umsebenzi, for BBC Brit. Both ads are in isiZulu.
A total of nine Gold and 37 silver Pendoring trophies have been awarded: eight Gold to the professional agencies and one to students, and 29 Silver to agencies and eight Silver to students.
Of the eight gold Pendorings awarded to agencies, King James Group, Mullen Lowe Cape Town and Ogilvy Joburg have won two each, and FCB Joburg, and The Odd Number one each. Red & Yellow School of Logic and Magic in Cape Town have won the only Gold in the student category.
In terms of Silver, FCB Joburg, has come out on top with six Silver trophies, followed by Joe Public, FCB 1886 and Ogilvy Joburg with three each. King James Group, Promise Brand Specialists, DDB South Africa and DPK have won two Silver awards each, while Mullen Lowe Cape Town, FCB Cape Town, 34°, The Jupiter Drawing Room, OpenCo and Ninety9Cents Communications have won one each.
The Silver winners in the student categories are: North-West University (one), AAA School of Advertising Johannesburg (one); AAA School of Advertising Cape Town (one); Vega School of Brand Leadership Pretoria (two) and Stellenbosch Academy of Design and Photography (three).
Pendoring finalists
Television/Cinema Commercials — Production budget exceeding R1m
(Sponsored by kykNET)
Silver
Title: Hierdie Man Bou ʼn Ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Television/Cinema Commercials — Production budget under R1m
(Sponsored by kykNET)
Silver
Title: Afsê
Agency: DPK
Advertiser: Liedjie.com
Language: Afrikaans
Title: Die Celeb-jagter
Agency: DPK
Advertiser: Aardklop Nasionale Kunstefees
Language: Afrikaans
Non-Broadcast Video & Film
Silver
Title: Campaign: Elke Woord is ‘n Meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Internet Commercials; TV Trailers; Content Promos; Branded Content Video
No award.
Radio Communication
Gold
Title: Slyza Tsotsi 3
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Title: Umsebenzi
Agency: The Odd Number
Advertiser: BBC Brit
Language: Zulu
Silver
Title: Campaign: Lugtyd-oordrag (Airtime Transfer)
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans & Sotho
Title: Campaign: Bad Parts
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans & Zulu
Title: Multi Terrain “Directions”
Agency: FCB Joburg
Advertiser: Lexus
Language: Zulu
Title: Jan
Agency: FCB, Cape Town
Advertiser: BMW Motorrad
Language: Afrikaans
Title: Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Title: Campaign: Street Movie Reviews
Agency: Ogilvy & Mather, Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans
Title: Tronklied
Agency: Joe Public
Advertiser: One School at a Time
Language: Afrikaans
Newspaper Advertising
Gold
Title: Campaign: Hilux’tjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans
Silver
Title: Menigte
Agency: OpenCo
Advertiser: Apartheid Museum
Language: Afrikaans
Magazine Advertising
Silver
Title: Campaign: Loop voor jy jou vasloop
Agency: Joe Public
Advertiser: PNet
Language: Afrikaans
Posters
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans
Out-of-home
No finalists, therefore no award.
Websites, Microsites, Mobile Applications & Sites
(Sponsored by Media24)
No award.
Online & Mobile Advertising, Social Media & Email Marketing
No finalists, therefore no award.
Original Afrikaans
(Sponsored by Dagbreek Trust)
Silver
Title: Rampartytjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans
Retail Communication
Silver
Title: Campaign: Verander haar deuntjie met ҆n steentjie
Agency: Ninety9Cents Communications
Advertiser: Winhall & De Stadler Jewellers
Language: Afrikaans
Craft
Craft: Editing
Silver
Title: Die Mystic Boer
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Craft: Performance
Silver
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans
Craft: Animation
Gold
Title: Hierdie Man Bou ҆n Ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Craft: Production Design
Gold
Title: Hierdie Man Bou ҆n Ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Craft: Writing
Gold
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather,Johannesburg
Advertiser: KFC
Language: Zulu
Silver
Title: Campaign: Lugtyd-oordrag (Airtime Transfer)
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho
Title: Campaign: Stiller Kajuit (Quieter Cabin)
Agency: FCB 1886
Advertiser: Lexus
Language: Afrikaans
Title: Vet uit die storie
Agency: Joe Public
Advertiser: Clover
Language: Afrikaans
Craft: Art Direction
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans
Craft: Music & Sound Design
Silver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho
Communication Design
Silver
Title: Ongemaklike Stilte (Awkward Silence)
Agency: 34°
Advertiser: Warwick Wines
Language: Afrikaans
Title: Teaching Typefaces
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Reddam House
Language: Ndebele
Live Events & Activations
Title: Elke Woord is ‘n Meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Title: Veiligheidsveldtog
Agency: Ignite Joe Public
Advertiser: De Beers
Language: Afrikaans
Integrated Campaign
(Sponsored by Toyota)
Gold
Title: Elke Woord is ‘n Meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Students
Student – Television; Cinema; Video Communication; Internet Commercials
No award.
Student – Radio Communication
No award.
Student – Print Communication
Silver
Title: Nou-Nou
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Sarah Yeats
Language: Afrikaans
Title: Campaign: Tuis Besoek
Tertiary Institution: AAA School of Advertising, Cape Town
Students: Hanno Koen & Jaco Louw
Language: Afrikaans
Student – Digital Interactive Communication
No award.
Student – Communication Design
Silver
Title: Bakgat Baard Hoër Baard Bybel
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster
Language: Afrikaans
Title: Breinmagnaat
Tertiary Institution: North-West University
Student: Marie Serfontein
Language: Afrikaans
Title: Delf
Tertiary Institution: AAA School of Advertising Johannesburg
Student: Danika Corral
Language: Afrikaans
Title: TP vir bome
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Students: Cheri Kustner, Helen Aadnesgaard, … Gerhard Cronje
Language: Afrikaans
Student – Craft
Craft: Illustration
Silver
Title: 30 Years of South Africa Illustrated
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Lutho Mtyamde
Language: Afrikaans
Student – Integrated Campaign
(Sponsored by ATKV)
Gold
Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Students: Carina Bonse, Gabi van Niekerk
Language: Afrikaans
Silver
Title: Bakgat Baard Hoër Veldtog
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: Afrikaans
Title: Dis Kak in die Donker
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Marjòrie Meijerink
Language: Afrikaans
Overall Student Award
Students: Carina Bonse, Gabi van Niekerk
Category: Integrated Campaign
Title: Die water is perfek!
Tertiary Institution:Red & Yellow School of Logic and Magic, Cape Town
Language: Afrikaans
Umpetha Award
Agency: Ogilvy & Mather Johannesburg
Category: Radio Communication
Title: Slyza Tsotsi 3
Advertiser:KFC
Language: Zulu
Agency: The Odd Number
Category: Radio Communication
Title: Umsebenzi
Advertiser: BBC Brit
Language: Zulu
Prestige Award
Agency: King James Group
Category: Integrated Campaign
Title: Elke woord is ‘n meesterstuk
Advertiser: Sanlam
Language: Afrikaans
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