Extracts from the latest 2nd Quarter ABC presentation (ABC Q2 2013) given by Gordon Patterson.
Sector size ranked by average circulation– Quarter 2 2013
Only 100 custom magazines has more than double the circulation of 219 customer magazines.
4 Year Total Newspaper Circulation Trend by Quarter
Total Newspapers decreased by 33,000 copies compared to the previous quarter.
4 Year Category Trend by Quarter: Daily Newspapers
Circulation has declined annually by 6.76% since 2009, equivalent to 466, 000 copies. However, Q2 declined by 3.1% (47,000 copies), compared to Q1 2013. English titles have declined by 7.6% annually (389, 000 copies), Afrikaans titles have declined by 6.4% annually (89,000 copies) and vernacular titles have increased by 2.9% annually (12,000 copies) over the period.
Titles Showing Largest Decline: Daily Newspapers
4 Year Category Trend by Quarter: Weekly Newspapers
Weekly newspapers reflect an erratic performance but remained static over the period.
4 Year Category Trend by Quarter: Weekend Newspapers
Circulation has declined annually by 4.3% (429,000 copies) over the period. English titles have declined annually by 5.7% (402,000 copies) over the period, Afrikaans titles have declinedannually by 5.1% (120,000 copies) but vernacular titles have grown annually by 16.1% (94,000 copies) over the period.
Ilanga Langesonto have declined by 23,52% compared to the corresponding previous reporting period. Sunday Sun fell by 17,58%, City Press by 17,38% (but is up 1,79% on the previous quarter) and Sondag by 16,93%.
4 Year Category Trend by Quarter: Consumer Magazines
Circulation declined annually (over four years) by 0.8% (277,000 copies) over the period, although performance over the past year has been particularly disappointing, declining by 13% (930,000 copies).
4 Year Category Trend by Quarter: Consumer Magazines – Woman’s General
Circulation declined by 1.7% annually (116,000 copies) over the period, although Q2 decreased by 4.2% (65,000 copies) compared to Q1.
4 Year Category Trend by Quarter: Custom Magazines
Circulation increased annually by 2.7% (1.303,000 copies) over the period. Q2 increased by 57, 000 copies compared to Q1.
– Industry news you’ll make time for. Sign up for our free newsletter!