World Street Store Day to celebrate 700th Street Store
On 14 January 2014, M&C Saatchi Abel hosted the first-ever Street Store event in Cape Town – a rent-free, premises-free, popup clothing ‘store’ for the homeless. To celebrate the milestone of reaching the 700th Street Store, the agency is launching World Street Store Day on 10 December 2017, a day where people from around the globe are encouraged to host a Street Store event at the same time and help create a more-connected future.
The Street Store is stocked with donations from the public and the homeless enjoy a free, dignified shopping experience.
“We didn’t want to keep the idea to ourselves, or to leave it as a once-off event, so we went open-source. This means that anybody, anywhere in the world can host a Street Store event in their community,” says Kayli Vee Levitan, creative group head. To date, hundreds of Street Store events have been hosted around the world, clothing an estimated 700 000 homeless people with 1.7m items of clothing.
M&C Saatchi Abel will be hosting an event at the place it all began, outside the Salesian Institute on Somerset Road, Cape Town, 10:30am—2pm (GMT +2).