Shaneel Singh is managing partner at Mediacom
MediaCom South Africa has appointed Shaneel Singh as managing partner, effective April 2020 (the announcement was delayed due to the national lockdown). Singh, who was previously iProspect South Africa chief strategy officer, will be involved in both spearheading MediaCom’s Cape Town branch and leading the product offering with the larger teams in Johannesburg.
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“For me, it is very important to create impactful work,” says Singh. “I accepted this position because I felt confident that I would be able to do this with the talent and tenacity available at MediaCom. Over the years, I found two very particular passion points: firstly, incubating local, proudly South African business within an agency to unlock exponential business growth, and, secondly, assisting some of the most-established global brands traverse [uncharted] territory in the online ecosystem — consulting with these brands and leveraging off the learnings to unlock growth for them has been one of the highlights of my career. This is what I want to scale within MediaCom.”
Comments Ashish Williams, MediaCom SA CEO, “Mr Singh’s specialist experience in the digital advertising environment — from programmatic, data-centric solutions to e-commerce — will add tremendous value to our company’s offering. In trying times such as these, it is essential to execute effective, measurable, data-led solutions that drives business for brands. Mr Singh earned his stripes in the industry by consulting brands to navigate into the online world, including large local and global brands. This is why we see him as an expert at untapping potential by applying technology in insightful ways.”