Sasol appoints new agency
After a four-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol, the international integrated chemicals and energy company which employes 30 300 people in 33 countries.
According to Eric d’Oliveira, FCB Cape Town managing director, the Cape Town/Joburg team’s category experience and knowledge was one of the crucial factors tipping the scales in its favour.
“The Sasol story is an inspirational one firing the imagination of South Africa’s scientists, engineers and forward-thinkers since 1950. We look forward to working again with this world-class, truly South African brand and helping to power it to new heights as one of the country’s favourite brands,” he says.