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#OnTheRadar: Hoorah wins Bain’s; DAN launches bursary scheme

Hoorah wins Bain’s; DAN launches bursary scheme; Epica discounts for SA agencies; New Gen winners; Africa Brand Summit giveaway winners.

Hoorah Digital wins Bain’s account from Distell

Hoorah Digital has won the Bain’s Cape Mountain Whisky account. The agency will deploy its expertise in “brand strategy development and creative design to deliver a multipronged digital approach that differentiates the Bain’s brand, and boosts audience affinity”. Comments Dino Araujo, Distell spirits category marketing manager, “We were energised by Hoorah’s approach and believe they are the right partner to help drive the Bain’s messaging and ethos into the future.”

DAN launches bursary scheme

Dentsu Aegis Network (DAN) has launched a bursary scheme for previously disadvantaged South African students. Students may apply for the remaining 2020 academic year, as well as for 2021. Fields of study under consideration are accredited higher education degrees in media/marketing studies including digital marketing, journalism, multimedia, graphics and web design, computer science, finance, HR, brand communications, data sciences, art direction, copywriting and strategy. Learners must be based in either Cape Town or Jozi and be second year and upwards with excellent academic results, outstanding written and verbal communication skills and a burning passion for their field of study. Request an application from Bursaries.ZA@dentsuaegis.com and submit by 31 October 2020.

MarkLives offers SA agencies discount on Epica Award entries

The new closing date for the 2020 Epica Awards, the only global creative prize judged by the press, is 15 October 2020. The shortlist will be announced on 1 December, and the online ceremony and winners screening will be on 17 December. There is a new category for covid—related campaigns; proceeds will be donated to Médicines sans Frontières (Doctors Without Borders). Register and enter at registration.epica-awards.com — South African agencies get special discounts with the following voucher codes:

Second entry free: GoSouthAfrica!
100 Euro off the total: GoSouthAfrica!2020

New Gen winners

The 2020 New Generation Social & Digital Media Awards winners were announced last Friday night, 25 September 2020, during a live 70-minute, virtual awards ceremony streamed by Justpalm Studios. If you missed it, watch the entire show at Facebook.