New strategy business director for Grey Africa
Grey Advertising Africa has appointed Sindiswa Masuta as its new strategy business director. Masuta joins from DDB South Africa, where she was a business unit director in account management.
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“Ever since I met Sindi, when she was in account management but a closet strategist, I’ve tried all manner of enticement to get her to succumb to ‘the dark side’ and join the strategy department,” says Stuart Walsh, Grey Africa chief strategy officer. “It took six years to turn her but already, after just three months, it’s been well worth the wait!”
“This is an area of advertising that I’ve always been intrigued by, so I’m thrilled that my career has now taken a more-decisive turn in this direction,” says Masuta. “Advertising is an exhilarating industry to be a part of, and the strategy side of the business will allow me to make even more of an impact on my clients’ campaigns.”
Masuta has 10 years’ experience in the advertising industry, having graduated with an honours in strategic brand communications from Vega.
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