New Nairobi office for Edelman Africa
Edelman has a longstanding relationship with Gina Din-Kariuki, Gina Din Group founder and executive chair, and has been partnering with the group for the last three years to deliver strategic communications programmes in East Africa. The new Kenyan office will be led by Jordan Rittenberry, Edelman Africa CEO and a 13-year veteran of the firm, who will oversee Edelman’s operations both in Kenya and South Africa (where he’s has been based for the last four years).
Says Ed Williams, Edelman EMEA president and CEO, “Opening in Kenya is an important and exciting step for Edelman. It comes in response to demands from clients, both in Africa and beyond, for even greater support across the continent. Our global specialisms and operating scale with powerful local talent and knowledge is a formidable combination. I believe together we can serve clients with world-class advice, consultancy and activation.”
Advisor to Edelman
Din-Kariuki, who will act as an advisor to Edelman across Africa, comments, “Like Edelman, Gina Din Corporate Communications is a family-run business and, as such, is firmly rooted in its values. The relationship that we have fostered with Edelman… is one based on our mutual belief in the power of collaboration to deliver top-quality services that meet our clients’ needs, so taking this relationship to the next level is a natural progression for us. We’re excited for what the future holds for Edelman’s Kenya operation as we continue to grow our businesses on this continent, together,”
“Selecting Gina Din Corporate Communications was an easy choice for us,” says Rittenberry. “Having partnered with them for several years, this move enables our clients to have real impact in the region. With a deep network of partners and affiliates across the continent, we understand how important it is to have local market presence. Africa has the world’s youngest population, fastest-growing middle class and highest-rate of urbanisation, and we believe that there is significant opportunity ahead of us. Our entry into Kenya is a natural next step in realising our ambition in Africa and we have our sights set on further growth into West Africa soon.”