New Media buys Swipe iX
Content agency, New Media (a Media24 subsidiary), has purchased Swipe iX.* Part of the Amazon Web Services Partner Network, Swipe iX specialises in full-stack app and web development, business analysis, user experience (UX) and interaction design, and emerging technologies such as internet of things (IoT), cloud architecture and artificial intelligence (AI).
Swipe iX, which has 26 employees, will continue to trade under its established name. Its client base includes both local and international clients such as Tencent Africa, Capitec Bank, Discovery Channel, MultiChoice and Primedia.
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“Bringing Swipe iX into the fold is a game changer,” says Aileen Lamb, New Media CEO. “It allows us to deepen our innovative and holistic offering with our existing blue-chip client base and creates compelling opportunities for new clients and our own brands.
“As relevant, quality content that creates an emotional connection plays an increasingly powerful role in customer experience, so the intelligent integration of content and platform becomes more crucial. Creating an efficient, tied-together and measurable content journey right up to — and beyond — the point of sale means that the content works as hard as possible and offers maximum value to customers.”
* Correction: Swipe iX was not an already owned Media24 subsidiary as previously reported. We regret the error.