Mandela Bay Development Agency appoints marketing agency
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services and media-buying.
“The MBDA is a special-purpose company of the city and is always depended upon to initiate and carry out innovative and creative solutions that change the socio-economic landscape of the city,” says Luvuyo Bangazi, MBDA marketing and communications manager. “It is important for us to partner with local businesses that carry the same vision, passion and drive to see the city doing well. Boomtown demonstrated this capacity throughout the transparent and fair tender process.”
Working on the evolving image and the brand of Nelson Mandela Bay, Boomtown’s brief also incorporates the purchase of media space, and the strategic placement of advertising for the MBDA.
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