Loeries 2017 official rankings released
The Loeries has released its seventh annual official rankings based on the awards won at the 2017 Loeries Awards. This year, for the second year running, KFC is the top brand, having won 11 Loeries, including a Grand Prix. Flight Centre and Marble take second and third place, respectively.
Mike Middleton, chief marketing officer at KFC, has emerged as the top brand representative, followed by Divan Viljoen of Flight Centre, Jacques Cronje of KFC, Gary Kyriacou of Marble, and Melanie Campbell of Absolut in fifth place.
The top-three agencies of the year are: Impact BBDO Dubai, Ogilvy Johannesburg, and TBWA\Hunt Lascaris Johannesburg; and the top three Regional Agency Groups of the Year are: BBDO MEA, TBWA\, and Ogilvy EMEA. The top-three ranked agencies in South Africa are Ogilvy Johannesburg, TBWA\Hunt Lascaris Johannesburg and NATIVE VML.
From the region excluding South Africa, the top three places all go to the United Arab Emirates: Impact BBDO Dubai ranks as the top agency, followed by Y&R Dubai and TBWA\RAAD. Impact BBDO has taken the top position in the large agency category, while Y&R Dubai has the highest ranking among medium-sized agencies, and Grid Worldwide Branding and Design leads the small agency table.
The top-ranked chief creative officer for 2017 is Pete Case from Ogilvy Johannesburg, with Peter Khoury of Hunt Lascaris Johannesburg coming in at no. 2 and Jason Xenopolous of Native VML in third place. Fadi Yaish of BBDO Dubai leads the executive creative director table, followed by Mariana O’Kelly from Ogilvy Johannesburg, and Jenny Glover from Hunt Lascaris Johannesburg.
Vega School is the top education institution and The Open Window, AAA School of Advertising Cape Town, Stellenbosch Academy of Design & Photography and Red & Yellow School make up the top five in the category.
Overall ranking by brand 2017
2 Flight Centre
6 The Cartel
8 La Libanaise Des Jeux
10 Landmark Group
11 Surf Shack
13 Mada Masr
15 Ol Pejeta Conservancy
17 Volkswagen South Africa
18 Law Andak Dam
19 HuffPost SA
20 Interreligious Council of Bosnia and Herzegovina
Overall ranking by agency 2017
1 Impact BBDO Dubai United Arab Emirates
2 Ogilvy Johannesburg South Africa
3 Hunt Lascaris Johannesburg South Africa
4 Native VML South Africa
5 Grid Worldwide Branding and Design South Africa
6 Y&R Dubai United Arab Emirates
7 King James Group South Africa
8 Y&R South Africa South Africa
9 TBWA\RAAD United Arab Emirates
10 J.Walter Thompson Dubai United Arab Emirates
11 J. Walter Thompson KSA Saudi Arabia
11 Net#work BBDO South Africa
13 DDB South Africa
14 FoxP2 Cape Town South Africa
15 Ogilvy Cape Town South Africa
16 Joe Public United South Africa
17 Ogilvy & Mather Africa Kenya
18 The Odd Number South Africa
19 Grey Advertising South Africa
20 Leo Burnett Israel Israel
Note: The OVERALL ranking includes agencies from across the region – Africa & the Middle East – as well as international agencies that produced work to be flighted within the region.
Ranking by regional agency group 2017
1 BBDO MEA
3 Ogilvy EMEA
4 Y&R Africa & Middle East
5 J. Walter Thompson MEA
7 King James Group
8 FCB Africa
9 Joe Public United
Note: This is for the group networks across Africa and the Middle East