Launch of full-service integrated media agency
Nybble, a new independent, full-service, integrated media agency, has been launched by Farah Thompson, Gustav Goosen and Deirdre Ingpen. Thompson is the former head of operations at The SpaceStation, Goosen the former head of 24.com’s Conversion Science team, and Ingpen the former commercial head of 24.com.
“We’ve worked within and managed some of the biggest publishing brands on the continent through periods of unprecedented industry change. We’re accustomed to disruption and ability to adapt,” says Ingpen. “Covid-19 has, and its after-effects will continue to expedite migration to digital solutions and digitisation. We know a lot of brands are wondering how they can navigate an increasingly digital-driven environment, now more than ever, and we believe that we have the expertise and value proposition to provide solutions to big and small businesses alike.”
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Five core media services
Nybble’s client offering is based on five core media services: strategy, planning and consultation; paid media; data and analytics; content creation; design and development.
“We assist with fully integrated marketing and advertising solutions across all channels and platforms, irrespective of creative format to ensure our clients connect with their customers and their message is delivered,” explains Thompson.
Comments Goosen, “We’ve worked together in different roles, across different [media], for many years and developed a great sense of mutual respect for not only the work we’ve done and our individual career achievements but also the unique characteristics, traits and areas of expertise each of us offer. When we first started discussing putting Nybble together, the excitement of being able to harness all of that was electrifying. The prospects, of being able to share it with our clients and help them do what they do better, lit the room and we instantly knew we were onto something special.”