Kgaugelo Maphai launches agency investment vehicle
Kgaugelo Maphai, former The MediaShop MD, has launched Matrix Communication Group (Matrix Group), a new investment vehicle pursuing interests in marketing and communications, technology, smart farming, renewable energy and cannabis, with communications specialist Dineo Mahloele as MD, effective 1 September 2020.
The group’s strategy will be to acquire interests in locally owned, owner-managed independent agencies that offer specialist services in shopper marketing, research and local insights, corporate communications, public relations, business turnaround solutions, activations, digital and sports marketing. The vision is to also extend the group’s footprint into other parts of Africa.
“The time has now come”
“Having worked both in big and small businesses before, I truly believe the time has now come for clients to unequivocally give locally owned businesses a seat at the table,” says Maphai. “As entrepreneurs, we have a role to play in contributing towards rebuilding the local economy and we can only achieve this by empowering and being empowered to showcase our expertise and talent.
According to Maphai, since leaving The MediaShop at the end of June 2020, he’d been approached by several independent agencies to be a partner or a director in their companies. With the launch of Matrix Group, he’s now able to do so and is currently in negotiations with some specialist agencies in Johannesburg and Cape Town. Details will be announced in due course.
As MD, Mahloele will focus on day-to-day business operations. Her past experience includes YFM, Total Exposure and Meropa Communications, as well as consulting for various organisations including ArcelorMittal South Africa, the European Union in South Africa and BCX.
“Sustain our local company”
Concludes Maphai, “Revenue generated by local businesses will ensure that clients contribute in growing SMMEs and emerging businesses locally and, as they grow, create more employment opportunities which will continue to benefit our industry over time. Importantly, with the current global covid-19 pandemic, we need to ensure that we sustain our local economy by ensuring that revenue and dividends remain in the country, instead of flowing out to shareholders sitting in the likes of London and Paris.”
- Maphai quits The MediaShop Joburg
- #AgencyLeaders2019: Most-admired media agency
- Kgaugelo Maphai The MediaShop’s new Sandton MD