Jupiter CT wins British gym group
The Jupiter Drawing Room Cape Town has been appointed by the British gym, Sweat!, to develop its active lifestyle offering for Debenham stores in the UK. Three stores initially will feature Sweat! gyms in store from early 2018.
The long-term relationship will see Jupiter Cape Town being tasked to create the overall look and feel, as well as brand tonality, for the Sweat! gyms in the retail space.
Says Kevan Aspoas, chairman of Jupiter Cape Town, “Opportunities like this are testament to the quality of creative work being produced locally and rolled out globally. We have worked with Sweat! before and have a good relationship with the team. The win comes off the back of the Sweat! gym concept we created for the UK several years ago. With Debenhams currently undergoing a dynamic reinvention, this is an opportunity for Sweat! to further entrench itself as part of the retailer’s client’s lifestyle.”