Hoorah acquires 2AM
Hoorah Group Holdings has acquired through-the-line agency, 2AM. As of January 2020, the agency will form part of the group while retaining all staff as well as its Cape Town office. It’s the third independent agency to be bought by Hoorah Group Holdings, following Tenzing Agency and Ritual Studio in 2018 and 2019 respectively.
“Hoorah’s long-term vision includes acquiring independent agencies across the Africa region in a bid to strengthen and grow our in-house capability, to nurture and develop the best talent from around the continent and to keep exceeding the expectations of our clients,” says Shaune Jordaan, Hoorah CEO. He adds that Hoorah was particularly impressed with 2AM’s ongoing commitment to creative solutions that drive results, build traction and create brand momentum: “Results are where you generate value for clients. At Hoorah, we do this by effectively and creatively harnessing the data, and not only does 2AM understand this strategy, they have demonstrated that they actively embrace it.”
2AM was established in 2014 by Anine de Wet and Marco Russolillo. Its client roster includes Red Bull and Old Mutual.
“Our purpose-driven, highly-conceptual creativity has always been our signature, and partnering with Hoorah Digital, who are experts in the digital media space, is a logical next step in ensuring our clients get maximum value from us,” says De Wet, 2AM MD.
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