Grafton Everest awards ad account
Penquin has won the advertising account for Grafton Everest, following a month-long closed pitch process. The integrated ad agency will be responsible for the lounge furniture brand’s strategic direction, digital campaign buying, social media accounts, creative elements and all production needs.
“The agency’s team hugely impressed us with their understanding of the Grafton Everest brand and the vision they saw for it going forward. It’s great to work with a team who is as passionate as we are for lounge furniture and, I have no doubt, we have a winning partnership,” says Amy Whittam, Bravo Group marketing executive.
Grafton Everest opened its doors in 1953 and manufactures all its furniture locally from its plant in Durban. Grafton Everest is one of the brands within the Bravo Group; others include Alpine Lounge, La-Z-Boy, Gommagomma, Sealy, Edblo and King Koil.