Eskort appoints ad agency
MetropolitanRepublic has been awarded the above-the-line, through-the-line, digital and media account for Eskort. The processed pork products brand moves on from agency, Value Added Advertising.
“MetropolitanRepublic’s team proved to us not only their passion and understanding of the category of pork but offered deep insights across our complex target markets, always cognitive of the challenges within our core market as well as our growth markets,” says Marcelle Pienaar, Eskort group marketing manager. “They really got under the skin of the category, the consumer and the brand, and the Eskort team is fully confident that the agency will deliver the mutual vision of becoming a desired and consumer relevant brand.”
Says Paul Warner, MetropolitanRepublic founder and owner, “If there is any one single characteristic and attribute of a brand that provides sustainable competitive advantage, it is heritage. It’s time for this modern heritage brand to take its rightful place at the head of the dinner table.”