ECR appoints commercial manager
East Coast Radio (ECR) has appointed Malani van Huyssteen as its new commercial manager. She joins from Ultimate Media, where she was responsible for servicing key clients and media agencies, as well as developing and implementing account strategies to grow its client base.
“Radio is in my blood, and I am so excited about finding a home back in the crazy, fast-paced, fun environment of a radio station,” says Van Huyssteen. “ECR is a formidable station that is a reflection of KZN — a playground for all the people of South Africa.The mountains, the sea, the people, the fun, the culture. I went to school in Pinetown for six years, and I’m looking forward to being back in the province.”
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Van Huyssteen has worked in various roles in radio and her broadcast career spans over 23 years. She spent a large part of her professional life at Primedia Broadcasting, where she started as a direct sales rep for radio before working her way up to head of sales for four radio stations.
“Malani has so much experience in the advertising industry and I couldn’t be more excited to welcome her to her new family at East Coast Radio,” says Boni Mchunu, ECR managing director. “I look forward to seeing how she will elevate the East Coast Radio sales offering to our current and new advertisers.”