Savanna Cider, with agency WPP Liquid, has launched the Savanna Virtual Comedy Bar to support comedians and give South Africans much-needed comedic relief in a time of corona. The first Weekly Bar Night will be held on Thursday, 9 April 2020, and will feature David Kau and Nik Rabinowitz, with Coconut Kelz as host. The first Comedy Special event will start on Saturday 18 April.
Fran Luckin, Grey Africa CCO, “Covid-19 has forced us to think on our feet. We’ve all had to learn and adapt to this a new reality and all the constrains that come with it. We applaud our clients for taking the plunge and investing in this inititiative.”
These comedy sessions will offer a dose of humour to South Africans when they need it the most while also giving paid comedians a virtual stage to showcase their talent. The #SavannaVirtualComedyBar consists of two elements: the weekly Bar Nights and bi-weekly Comedy Specials. The weekly Bar Night events, which will be hosted on Zoom, will feature two talented comics and a host. Comedy Specials will be run every two weeks and will star nine different comics and their host. These will be via Instagram Live, Facebook Live and YouTube Live on Savanna’s social media channels and will provide a full 90 minutes of entertainment.
Explains Eugene Lenford, Distell marketing manager: Savanna, “We support the call by government and know that lockdown is absolutely necessary during this challenging time to stop the spreading of covid-19. It’s always been Savanna’s mission to support and nurture comedic talent, so we are ramping up our social distancing efforts, and providing comedians with a virtual stage to connect and entertain the people of South Africa.
“We know how alone and alienated South Africans feel right now. We need connection, entertainment and, most of all, we need to laugh. The #SavannaVirtualComedyBar is a great way for South Africans to get comedic relief while chilling on their couch.”
This virtual comedy bar isn’t just for comedic heavy hitters, however. Savanna is also offering aspiring comics a shot at auditioning for their spot on the lineups of these events. “Savanna really wants the comedy industry to thrive in our country, and this means supporting emerging comedic talent. We are so excited to see SA comics, both new and seasoned, take to our virtual stage and help get South Africa to laugh again,” says Lenford.
Comics who want to be part of the #SavannaVirtualComedyBarshould submit a 60s audition clip on why they think they should be included in the lineup. All submissions should be emailed to firstname.lastname@example.org.
Client: Distell South Africa
Client representative: Maija-Liina Hansen-Chipps, Eugene Lenford, Irmie
Product: Savanna Cider
Title: Savanna Virtual Comedy Bar
Agency: Grey/Liquid Johannesburg
Chief creative officer: Fran Luckin
Executive creative director: Felix Kessel
Creative director: Steph van Niekerk
Art directors: Seth Beukes, Sifiso Nkabinde, Muhammed Gangat
Copywriters: Thokozani Khumalo, Jeff Harvey
Head of production: John Vlismas
Business director: Jacqui Howard-Tripp
Account manager: Lubba Ngonzo
Production company: OGO Productions
Digital creative director: Kristoff Smit
UX: Lara Peters
Project manager: LeezlKaschula
Social strategist: Zaahira Mahomed
Community managers: Lungi Mdaki, Julius Hlungulu
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