Avatar Group launches specialist practice, Resilience
As businesses in Africa face challenges that are unique to those faced by its global counterparts, Avatar Agency Group has launched a specialist practice, Resilience at Avatar. The objective is to help leaders navigate these unprecedented times as they look to develop tools and strategies for recovery after the covid-19 pandemic. The new company is led by Mzamo Xala, who became head of strategy at Avatar last year.
The practice will also assist qualifying entrepreneurs in South Africa by hosting free consultation sessions through online engagements. “We know that entrepreneurs are the backbone of our economy. As a proudly homegrown business ourselves, we would like to contribute towards getting South Africa back on its feet,” says Zibusiso Mkhwanazi, Avatar Agency Group CEO.
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“This practice exists to help leaders think and act on resilience. We see this as a unique problem that requires a unique approach. It necessitates creativity and innovation as businesses are faced with challenges post the pandemic, ” says Xala, “The team’s collective set of skills and proven track record of success in entrepreneurship and innovation is key to the work we will be doing. Our approach is anchored on three key elements: our creative edge as an agency, our commercial grounding as a business and our collective perspective around how technology advances humanity.
“Business leaders around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. But ad hoc responses won’t work; organisations must lay the groundwork for their recoveries now.”
Adds Mkhwanazi, “Covid-19 presents significant challenges to people and organisations around the globe and the disruption continues to evolve. This practice builds on Avatar Group’s acumen in building brands and businesses, as well as its proven creative ingenuity.”
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