Agency behind Nelson Mandela Bay Tower of Light concept
M&C Saatchi Abel has led a consortium that’s won a bid to design a new Nelson Mandela Bay precinct to honour Madiba’s contribution to South Africa, as well as to elevate the city’s status as a hub for socioeconomic transformation, tourism and employment opportunities.
The city hosted a competition open to all South Africans to submit their ideas but it was the Nelson Mandela Bay Tower of Light concept that ultimately won.
“Throughout my career, I have had one quote on my wall: ‘The people with the best people win’ from Jerry Welsh,” says Mike Abel, M&C Saatchi SA GCEO and Nelson Mandela Bay native. “The M&C Saatchi Abel team, together with prominent PE businessman, Khusta Jack, and leading architectural firms, Makeka Design Lab and Scott + Partners, delivered a winning concept that encapsulates the spirit of Madiba.”
The monumental Nelson Mandela Bay Tower of Light will be a 27-storey-high interactive museum, with every storey marking each year that Nelson Mandela spent in prison. It will take visitors on a multisensory journey through the life and times of Mandela, culminating in a reflective tower on the top floor that includes a chrome statue of Madiba.
M&C Saatchi Abel, together with the rest of the winning team, will now work with the Nelson Mandela Bay Municipality to prepare the rollout of the project.
— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!