by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
by Herman Manson (@marklives) Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.
MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential Editor & publisher: Herman Manson Production editor & ed-at-large: Simone Puterman Contributing writer: Carey Finn, Charles Mathews Contributing designer: Jay Alan of Productioned Columnists: Andrew Miller, Anne van Rensburg, Charlie Stewart, Dean Oelschig, Graham Deneys, Gugu Shabalala, Jarred Cinman, Johanna McDowell, Megan …
by Charlie Mathews. The Havas Southern Africa head of PR talks to MarkLives about identity, race, power, sexism and change in the marketing sector.
by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.
by Oresti Patricios. Mirum and Scottish Leader push boundaries and explore ways to market a traditionally conservative product to a new generation.
by Herman Manson. Fear not, glitter pork and cupcakes are not on the menu at this year’s Design Indaba Conference. Instead, delegates will be treated to a range of fascinating characters from the design world, sharing global design best practice in areas as diverse as architecture, service delivery and advertising.