by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
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Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
Inside Rogerwilco — SA’s Drupal specialist
by Herman Manson (@marklives) Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.
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MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential Editor & publisher: Herman Manson Production editor & ed-at-large: Simone Puterman Contributing writer: Carey Finn, Charles Mathews Contributing designer: Jay Alan of Productioned Columnists: Andrew Miller, Anne van Rensburg, Charlie Stewart, Dean Oelschig, Graham Deneys, Gugu Shabalala, Jarred Cinman, Johanna McDowell, Megan …
#Transformers: Larry Khumalo on race, identity & lived experience
by Charlie Mathews. The Havas Southern Africa head of PR talks to MarkLives about identity, race, power, sexism and change in the marketing sector.
#Transformers: Tech, data & the looming privacy apocalypse [video]
by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.
Ad of the Week: Old bag, brand-new perspective
by Oresti Patricios. Mirum and Scottish Leader push boundaries and explore ways to market a traditionally conservative product to a new generation.
[Design Indaba 2011] Glittering er design lights
by Herman Manson. Fear not, glitter pork and cupcakes are not on the menu at this year’s Design Indaba Conference. Instead, delegates will be treated to a range of fascinating characters from the design world, sharing global design best practice in areas as diverse as architecture, service delivery and advertising.