by Herman Manson. We list the agencies you made time to read about here on MarkLives during 2017.
Search results for: wayne naidoo
2015 Big Reads: Learnings from the new wave of startup agencies
by MarkLives. We pull insights based upon our best read-stories regarding the SA creative industry’s new wave of startup agencies.
MarkLives refused media accreditation to The Loerie Award shows (again)
by Herman Manson (@marklives) MarkLives (or to be more precise, me) have been refused media accreditation to the award shows at the 2012 Loerie Awards.
Lebogang Mohaule, Media Assistant at The Loerie Awards, confirmed that no accreditation to the two main award events would be forthcoming. Mohaule offered a single seminar pass for the rather grandiosely named International Seminar of Creativity taking place on Friday 21 September at Cape Town’s City Hall instead. I would also have access to “online press kits & official image gallery.”
Mohaule claims the Loeries “are following the same accreditation process used by the Cannes Lion Festival of Creativity” in which accreditation “is not based on the type of media you represent, rather [on] the planned media coverage.”
“Because we now receive more applications that we have availability, we have to determine the most suitable accreditation for each application,” wrote Mohaule. “If a media plan is not deemed of sufficient value, we do not provide accreditation.”
Lowe drops Bull, Peter Badenhorst joins as ECD
Lowe Bull is rebranding as Lowe + Partners South Africa after the international parent company acquired a majority share in the local agency. Its two offices become Lowe Johannesburg and Lowe Cape Town.
Framing the alcohol advertising regulation debate
The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.
2010 hit the reset button in Cape adland
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?
The Big Q: Discrimination and sexism in adland and marketing
by MarkLives. Our panel of industry execs gives us their take on how rampant discrimination and sexism are in adland and marketing in SA.