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Clicks ’n Tricks: The millennial misnomer

Selfie portrait of young man and woman by khunaspix courtesy of FreeDigitalPhotos.net.jpg

by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?

Clicks ’n Tricks: Emoji marketing — putting a smile into storytelling

by Charlie Stewart. The more I think about it, the more I like the concept of emoji marketing.

Motive: Native content — a brand’s dilemma

wolf sheep clothing disguise coat courtesy of Pixabay.com amended for slider

by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.

Motive: Death of a salesman… and the collateral damage of a cold call

phone telephone antique old retro courtesy of Pixabay.com

by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.