by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
by Charlie Stewart. The more I think about it, the more I like the concept of emoji marketing.
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
by MarkLives. The IAB SA has announced the winners of the 2016 IAB South Africa Bookmarks Awards. Congrats to all.
by MarkLives. Big winners last night include Gloo@Ogilvy, Demographica, Gorilla, Liquorice/Publicis Africa, TBWA\Hunt\Lascaris and King James.
The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards
The 2014 Assegai Awards winners were announced on Thursday evening, 6 November 2014.