The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
Search results for: customer experience
Txt the people
Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson
Less and more are relative
Today we have a guest blog by Olivier Schildt, Creative Director at REX, on Muji, an aspirational brand that went for less, and won.
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.