Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Native makes an Absolut statement; get the skinny on McCain’s new fries; and Bain’s Cape Mountain Whisky expands marketing strategy.
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Brand Politics: Unite and conquer
by Alistair Mackay (@almackay) What is the 2014 version of advertising that crosses racial divides? Segmentation strategy in South Africa is difficult: we don’t like to be treated differently, and we recoil from brands that pick up on any differences. That creates a tension for marketers.
Ad of the Week: Give those ad makers a Bell’s!
by Oresti Patricios (@orestaki) Yes, the Bell’s Whisky TVC “The Reader” is a sentimental advert, but it is so astutely crafted by King James and Greg Gray of Velocity Films that it comes across as completely authentic and heart-warming. And, considering the problem of adult illiteracy in the country, the Bell’s commercial proffers an inspiring message.
Agency Leaders: 2013’s most-admired ad agency in South Africa
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
2013 Big Reads: The 40 best read stories of 2013 (Part 4)
2013 Big Reads: The 40 best read stories of 2013 (Part 4)
Design Annotator: Afrikaans Creatives, Spoek Mathambo & CI by algorithm
by Uno de Waal. It might be because of my Afrikaans background which makes me biased, but I’m loving the new Pendoring Awards short films that have been released.