by Alistair Mokoena (@AlistairMokoena) Managing a portfolio of accounts is not easy. The answer is a well thought-out portfolio management strategy which recognises that different accounts have different roles to play in the agency’s game plan.
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The Switch: Do you want a loerie or an ostrich?
by Alistair Mokoena (@AlistairMokoena) The loerie bird has, in essence, become the hallmark of creative excellence in our industry. But what if I told you there is another bird out there, of equal significance? A bird that can teach us a few valuable lessons about running a successful business?
The Switch: Why adland needs pen pals
by Alistair Mokoena (@AlistairMokoena) My prediction is that we will continue to see many more agencies close shop while others downsize. We will also see clients in-source some services and recycle or “sweat” their advertising material. It’s a jungle out there. Yes, strength can help you survive, but it takes a lot more to thrive.
Surve’s Sunday twissyfit: the start of a feud with Peter Bruce and Times Media?
by Gill Moodie (@GrubstreetSA) The great thing about Twitter is that you get a direct insight into the minds of powerful people usually only accessible through an army of communications specialists or at least a very firm personal assistant – if they will let you in, that is.
In case you were chilling yesterday, you might have missed an extraordinary twissyfit from Iqbal Surve, the proprietor-in-waiting at Independent Newspapers, who instead of grumbling over his Sunday lunch took to Twitter to voice his extreme annoyance over a column written by Business Times editor Rob Rose.
King James – the road less travelled
Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.