Ad of the Week: The psychic insurance sell

by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.

New CT shop grabs World Design Capital Cape Town 2014 ATL account

MetropolitanRepublic (Cape Town) has won the Design Capital Cape Town 2014 ATL and branding account beating both FoxP2 and M&CSaatchi Abel. Quirk won the digital business beating Infestation and Gloo. The combined account is worth R9 million.

Priscilla Urquhart, PR and Media Manager for Cape Town Design NPC, confirmed that two request for proposals went out, one for digital and one for the rest of the business. “The ideal scenario would be to have everything under one roof however, the presentations showed up differently,” said Urquhart. “We’re very happy with the chosen agencies and believe they will deliver on the WDC outcomes.”

Cape Town Design NPC is the implementation company of World Design Capital Cape Town 2014 and an independent, not-for-profit organisation.

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