Big Q Consultancies: You have to understand the context of clients

by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Heidi Custers of Deloitte.

Shelf Life: For art — blood, sweat and tears

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:

An extraordinary campaign and product created with real bodily fluids; Magnum ice cream feeds your personality; Yum Yum Peanut Butter goes on a 3D ride; and Primedia has even taken over the changing rooms in store.

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