Agency Leaders: 2012’s most-admired ad agency in South Africa

by Herman Manson (@marklives) Who is the most admired ad agency, creative director, or agency boss in the country? MarkLives asked South Africa’s ad agency MDs and CEOs to nominate their peers whom they most admired during the course of 2012.

The Creative Circle needs to manage relevance, says Chris Gotz

Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.

Mike Barnwell says agency language should change

Mike Barnwell, the recently appointed ECD at Draftfcb Cape Town, wants agency language focused on compartmentalising the communications trade to go. Instead of below-, above- or even through-the-line thinking, he wants his agency to talk about strategically sound solutions instead.

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