What influences people’s perception of your corporate identity? The answer, in short, is everything.
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New booties for Nandos
Nando’s recently launched an internal brand campaign, called ‘Take a Stand Against Bland’, to inspire all employees (from the CEO down) “to deliver on the brand promise”. So far 5000 pairs of Nando’s takkies has been distributed.
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.