Magazine mindset undermines tablet opportunity

The rush by media owners to embrace tablets borders on the unseemly. And who can blame them given the continued decline of print revenue and resistance by folk to pay for content on the internet. Tablets, we are told, are much closer to print magazines than to the free-for-all interwebs.

Finweek’s gospel according to Marc

The recent repositioning of business magazine Finweek has upped the stakes in what many consider a rather stale magazine segment. Not that a lot isn’t happening in the business press, or that it isn’t already highly competitive – take the recent entry of Forbes Africa into the fray, or how the tablet market has opened up access to publications such as Bloomberg Businessweek to South African consumers.

It’s just that, for a while now, business media has seemed stale in a time when interest in the economy and business management news has skyrocketed, courtesy of the Great Recession, the sovereign debt crisis, and the ‘double dip’ bogeyman that keeps entrepreneurs awake at night.

Ad award success no longer sole arbiter of agency and industry respect

The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.

Silver Loerie Winner Found

The advertising industry breathed a collective sigh of relief when copywriter Jason Smythe-Wallace returned to his desk at agency CBA Ford Smith Jones and Broadbent. Although the agency has declined to comment on Smythe-Wallace’s whereabouts over the last few weeks, reliable sources have indicated that the emerging young talent had been languishing in a remote North-West jail, one of several creatives caught on the wrong side of Loerie law.

New Media adapts strategy for digital world

Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.

D&AD takes tough stance on scam ads

D&AD has joined the One Show to take a tough stance on scam ads (or ‘pro-active’ work as it is called here in SA). In a statement on its blog D&AD clearly states that “work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.”

Lead with care

Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.

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