by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.
Search results for: visual storytelling
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
The Ad Exec: A projected future — Esquire trends for 2060
by Tom Fels (@thomasfels) At this time of year, we’re accustomed to trend projections for the year ahead, but what if we were to take our Esquire magazine lessons from the past 50-odd years and apply a lens on the next 50?
Grubstreet: Media trends for 2015
by Gill Moodie (@grubstreetSA) What can we expect of 2015 as media professionals in South Africa?
The Sell: The Christmas that marketing made
by Mimi Nicklin (@MimiNicklin) When one delves a little deeper, nearly everything I describe as “Christmas spirit” is nearly 100% created by either retail activation or marketing magic of some kind.
The Sell: Why TV advertising is cheating…
by Mimi Nicklin (@MimiNicklin) The ad men of old, they had it easy. Fast-forward 30 years and, sadly, our selling model is not as simple. Here we are working 14-hour days, spending hours in store watching shoppers, millions of rands talking to them and a small fortune incentivising them, and yet our retail sales are still flat.
TRENDAFRiCA: 10 MegaTrends for 2014
by JWT Intelligence (@JWTIntelligence) Trends don’t happen in isolation. They tend to intersect and work in tandem with each other. And many are extensions or outgrowths of trends, reveals JWT Intelligence in the TRENDAFRiCA 2014 Trends Annual.
One Club president talks about breakout video ideas
by Tim Robinson (@burningpoint) I recently spoke to Kevin Swanepoel, president of the One Club New York and organiser of the One Show Awards and Creative Week New York [and a South Africa expat, nogal], about the new role video is playing in the media landscape and the best breakout video ideas he’s seen recently.