Now’s a good time to choose the best ad and advertiser for the year that’s left us, and it is a fairly easy choose.
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Bookmarks 2012 winners
All the 2012 winners from the Bookmarks Awards! Congratulations from MarkLives & TREND. and remember to read our write-up on Monday morning!
Bookmarks awards shortlist for 2012
The Bookmarks committee has announced the awards shortlist for 2012.
Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
Ever tried to list all the reasons why you love South Africa?
In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.
In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.
There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.
To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.