by Mark Eardley. Isn’t it great when people agree with your thinking? It’s even better when your thinking gets endorsed by a heavyweight such as American research company, Forrester.
Search results for: MAC Charter
#BigReads2017: Transformation, ratings, circulations & other issues
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2017.
Transforming adland — straddling the line between utopia & reality
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
Cover Stories: Thoughtfulness in design (13 Oct 2017)
Boat, iJusi, The New Yorker, The Tenth Magazine, ZigZag Rock Magazine and ZigZag Surfing Magazine — Shane de Lange’s weekly pick!
Post Truth: ‘A truth’ vs ‘the truth’ in marketing
by Marguerite de Villiers. Brands are like children; they operate in the same environment but get different reactions from consumers (parents).
New African holding company to challenge global networks
by Herman Manson. Zibusiso Mkhwanazi and Veli Ngubane have rebranded their agency holding company to M&N Brands.
Marcus Brewster joins Media Revolution
by Herman Manson. The PR agency founder is joining Media Revolution, a marketing and media services agency launched by Dharmesh Nagar.
#Loeries2016 finalists: Radio Communication
by MarkLives. Latest Loeries 2016 finalists: Radio Communication [updated on Thursday at midday and Friday morning].
The Switch: What sits in the centre? A platform or an idea?
by Alistair Mokoena. For marketing professionals, the biggest accusation seems to revolve around lack of effectiveness on our part.
Ad Exec: The creative stand
by Tom Fels. Long careers in dusty halls, one-trick ponies and retirement calls. This is not the stuff of the creative class.