Reputation boost for Ogilvy as ODMA shows success

The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.

Creative director running (between meetings)

by Sammy-Jane Thom. Despite incredulous looks from colleagues, I’ve realised that there are, surprisingly, a lot of parallels between running and a day at the office.

Old friends, young talent at new agency

Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up.

Lowe drops Bull, Peter Badenhorst joins as ECD

Lowe Bull is rebranding as Lowe + Partners South Africa after the international parent company acquired a majority share in the local agency. Its two offices become Lowe Johannesburg and Lowe Cape Town.

What the POI Bill says about the gradual erosion of our democracy

The Protection of Information Bill has just been steamrolled through and rubber-stamped by Parliament – a body tasked with balancing the demands of the executive with the best interests of their constituents – something it has consistently failed to do. In favour – and seeking the favour of – the executive.

Clients say “screw the line” – Godfrey Morley

Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.

What to do about the ‘Why’ – Joe Public’s journey to purpose

A radical rock star wannabe, Pepe Marais, executive creative director of Joe Public, describes how, in retrospect, he sees himself in the early days of his advertising career. Over the past five years he has come to redefine himself, cleaning up his act, in his words, in step with the transformation of the agency he co-founded with business partner Gareth Leck.

New business focus, units build a braver RamsayMedia

RamsayMedia has been undergoing a strategic transformation over the last three years under the management team lead by MD Stuart Lowe.

Finding Cape Town’s Design Voice

Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.

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