#AgencyFocus: Hoorah’s bold approach to digital — and business

by Carey Finn. Digital agency Hoorah’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk.

Kevin Roberts on rebuilding Saatchi in SA

by Herman Manson (@marklives) Kevin Roberts, executive chairman of Saatchi & Saatchi, is full of hope and optimism that its South African agency, the recently amalgamated Saatchi & Saatchi BrandsRock, will pull together to become a formidable name once again in the SA advertising world.

Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi

by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi & Saatchi Synergize. AtPlay, the digital division of Saatchi & Saatchi, will be integrated into the new agency.

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