by Herman Manson (@marklives) GREY has re-entered the South African market. WPP has announced that its wholly-owned operating company Grey has acquired a majority stake in The Volcano Group. GREY exited the local market abruptly in July 2013, when it closed its Johannesburg agency.
by Herman Manson (@marklives) Quirk will retain its operational independence and current management, says agency founder and CEO, Rob Stokes, even after the conclusion of a deal with WPP, which will see the global communications group take a controlling interest in the digital agency. The deal is still subject to regulatory approval.
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.
The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.
Amstel Lager’s main brand differentiator has been the promise that it is “slow-brewed”, which allegedly produces a better tasting product. This beer has always been a little more expensive than the other mainstream brands, and has traditionally occupied a prestige space that is somewhere between the imported and the local brands.
The concept of taking time to achieve true quality has been re-interpreted in the latest campaign, which tells realistic life stories of ordinary people who have to pay their dues to achieve their goals.
Humans are storytelling animals: telling a story has been proven to be the best way to engage an audience, be it in a presentation, a speech or a commercial. This campaign has used that to draw in its audience and make a very definite impression.
by Herman Manson. 60 layers of cake will become part of The Jupiter Drawing Room Cape Town, effective Feb 1 2013.
AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…