by Bobby Amm. While it may appear to cost less upfront, you often get what you pay for in the end.
Search results for: Commercial Producers Association
By Invitation Only: Downsides of in-house production
by Bobby Amm. Any advantage to using an ad agency’s in-house production company on mid-to-high-end projects may be short-lived.
MarkLives refused media accreditation to The Loerie Award shows (again)
by Herman Manson (@marklives) MarkLives (or to be more precise, me) have been refused media accreditation to the award shows at the 2012 Loerie Awards.
Lebogang Mohaule, Media Assistant at The Loerie Awards, confirmed that no accreditation to the two main award events would be forthcoming. Mohaule offered a single seminar pass for the rather grandiosely named International Seminar of Creativity taking place on Friday 21 September at Cape Town’s City Hall instead. I would also have access to “online press kits & official image gallery.”
Mohaule claims the Loeries “are following the same accreditation process used by the Cannes Lion Festival of Creativity” in which accreditation “is not based on the type of media you represent, rather [on] the planned media coverage.”
“Because we now receive more applications that we have availability, we have to determine the most suitable accreditation for each application,” wrote Mohaule. “If a media plan is not deemed of sufficient value, we do not provide accreditation.”
#AgencyLeaders2019: Most-admired for production excellence
by MarkLives. For 2019, Bomb and Darling Films have been jointly selected for production excellence in SA by SA agency execs. This is a new category.
ID Congress 2018: Mauritius for innovation, digital
by Herman Manson. The ID Congress has set out to explore creative opportunities between Africa and Mauritius and, ultimately, Asia.
Epica Awards 2015 shortlist
by MarkLives. Epica has announced its shortlisted entries for the 2015 competition.
Shelf Life: Amorim Cork gives wine lovers the Helix
Helix brings back the cork, a Corner Bakery on every street, and meandering the midlands on mobile — Cheryl Hunter’s weekly pick!
Ad of the Week with Oresti Patricios – the foodie revolution
There was a time when food in South Africa was fairly simple and straight-forward. We were the land of tripe and polony. Gourmet wasn’t a commonplace word, and fancy food was all about special Sunday roasts or hotel buffets, or if you were of another class, the stuff people ate in restaurants like those in the Carlton Hotel or The Mount Nelson. Masterful chefs were the preserve of a small elite – not the every man and woman.
Fortunately times have changed and gourmet foods, products and processes have become much more democratised thanks to television and the interwebs. As the media discovered that human beings love to watch other humans cooking, all things gourmet have seeped into our popular culture.
Framing the alcohol advertising regulation debate
The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.