by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
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Is South Africa ready for voice commerce?
by Craig Hannabus. Depending on who you talk to, voice commerce is either the next big thing or a lacklustre gimmick with no real value.
Clicks ’n Tricks: The cookie monster crumbles
by Charlie Stewart. Google’s finally given in and agreed to kill third-party cookies.
Clicks ’n Tricks: Tech that puts the customer first
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
Clicks ’n Tricks: Performance doesn’t pay off for Adidas
by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
Clicks ’n Tricks: Crafting a winning digital marketing award entry
by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
MarkLives Agency Revenue Rankings 2019
by MarkLives. We’ve updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the SA comms landscape.
Clicks ’n Tricks: Like me at your peril
by Charlie Stewart. Increasingly, it appears that our obsession with collecting cookies is going to bite us — and I’m not just referring to the travails of Google, Facebook and other tech titans.
Clicks ’n Tricks: Time to dump the data management platform?
by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.
Clicks ’n Tricks: SEO’s not dead yet
by Charlie Stewart. SEO’s just harder to work with — and, for that reason, it’s all the more rewarding for those marketers who have the smarts to get it right.