Cannes Lions 2015 has announced winners in the Direct, Mobile, Promo & Activation and Press categories.
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Bookmarks Awards 2015 winners list
The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards
Cannes Lions 2014: Final awards from Cannes 2014
The Cannes Lions International Festival of Creativity has announced the final winners that took home trophies from the 2014 awards. Categories awarded include Film, Film Craft, Branded Content & Entertainment and the Innovation Lions, as well as the Titanium and Integrated category.
Cannes Lions 2014: Grand Prix, gold for SA
The International Festival of Creativity, Cannes Lions, has announced the winners in the Cyber, Design, Product Design, Press and Radio Lions categories, with Ogilvy & Mather Johannesburg taking the Grand Prix and three Gold Campaign Lions in the Radio category for its campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade.
Cannes Lions 2014: SA nets ten more Lions
The Cannes Lions International Festival of Creativity has announced the winners of the Mobile, Media and Outdoor Lions categories announced. South Africa took one gold, two silvers and 7 bronzes across the three categories.
Publicis, Omnicom divorced
Publicis Groupe and Omnicom have announced that they have terminated their proposed merger by mutual agreement, “in view of difficulties in completing the transaction within a reasonable timeframe.”
Publicis Omnicom merger creates world’s largest ad group
by MarkLives. Two of the world’s largest agency networks are merging.
Finding answers, but not in focus groups
by Herman Manson (@marklives) Already as an advertising grad trainee at O&M in London Craig Irving realised he had little understanding of people outside his office environment. Who were these people he was thinking up campaigns to sell stuff to?
Hitting the streets with first a voice recorder and later a video camera he began finding out. His rebellion against conventional qualitative Township Youthresearch methods created a nice little profit centre at O&M, and when he wasn’t offered his share, he picked up and launched his own business, the Consumer Insights Agency (c.i.a).
Brands like Unilever, Diageo, brandhouse, Coca-Cola, FNB, Woolworths, PEP, Old Mutual and Pick n Pay have all found benefit in using the agency, which has grown to a team of 20, to gain real insight into the people who buy their products, all around Africa.
A role for media agencies in solving the modern media blur
London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.