by MarkLives. Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. This is the fourth batch.
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#Loeries2018 finalists: Third batch
by MarkLives. Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. This is the third batch.
#CannesLions: View all the Grand Prix winning work
by MarkLives. With Cannes Lions 2018 done and dusted, we take a look at all the Grand Prix-winning work for this year.
#BigReads2017: The big account moves of 2017
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2017.
Shelf Life: Egg, Ogilvy shift the focus for Metropolitan
Metropolitan launches #ISeeYou; McCann moves Cremora back in time; Coca-Cola Food Fest for local fare — Cheryl Hunter’s weekly pick!
Media Redefined: Putting the Cannes Media Lions into context
by Martin MacGregor. Any media strategy’s goal should be to put the advertising message into context so that it is fully understood.
AdForum Worldwide Summit NYC: Transformation starts with clients
by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.
Adnalysis: SA ad strategies too weak and average
by Bogosi Motshegwa. We need more strategies that help push brands outside of what is expected, especially within their respective categories.
Social media — how to be socially relevant
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
Social media — don’t just tick the boxes
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.