Hero steps up as Jozi office prepares to scale

by Herman Manson (@marklives) As many of the better-known independent agency brands continue to join global agency networks, a new generation of challenger agencies are aiming to take their places — agencies you have probably never heard of. But will. Hero is one such agency in South Africa.

Brand Politics: Seeing red — what EFF teaches us about brand-building

by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.

Analysis: Moneyweb vs Fin24 — and how it could upend our media

by Roger Hislop (@d0dja) In a legal clash that shows all the signs of setting the tone — and the legal precedent — for our entire industry for decades to come, why is everyone sitting back and leaving it up to corporate lawyers and high court judges to define what is, and isn’t, allowed to be done in the name of profitable publishing, and what is, or isn’t, in the interests of journalism, publishing, South African readers and civil society?

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