by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
Search results for: cancel culture
Cover Stories: Thoughtfulness in design (29 September 2017)
ArtReview, BACCALÀ, FUSE, Lucky Peach, Newsweek and VISI — Shane de Lange’s weekly pick!
Media Redefined: Getting upfront return on luck in New York
by Martin MacGregor. Upfronts is where the networks introduce or reintroduce to media agencies and clients the shows committed to for the TV “season”.
Dissident Spin Doctor: Driving change at global indie agencies
by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.
Motive: This One Time — a novel that makes the consumer both hero and villain
In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Fair Exchange: Let the signatory beware — but what of the brand’s responsibility?
by Erna George. How are brands behaving to allow consumers to feel partnered and covered against legal consequences of their signatures on seemingly innocuous agreements?
Smart Africa TV: Egyptian TV satirist Bassem Youssef on fear as a weapon and satire as antidote
by Russell Southwood (@BalancingActAfr) Speaking at the Deutsche Welle Global Media Forum, Egyptian TV satirist Bassem Youssef, creator of the B+ Show (on You Tube) and the TV show Al-Bernameg (roughly translated as The Programme) talks about: using humor and laughter to combat religious fascism and authoritarianism; creating a media that respects people’s intelligence; not buying into the everyday life of propaganda; and satire as a weapon to dissect lies.
Shelf Life: Bolt-on app for Instagram for SA
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Two Oceans wine rebrands; the Nespresso ‘boutique’ retail concept expands; and a new phone app enables instant pix and video.
Shelf Life: Hashtag a Polo and win
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: when art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week.
Shelf Life: Transforming the Oreo brand in graphic 3D
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo is set to transform its brand this weekend; Cluck, Cluck… a new chicken franchise launches; Tsogo Sun does it with Vigour & Verve; and an eco-storage solution in Cape Town sets a benchmark.