Motive: This One Time — a novel that makes the consumer both hero and villain

In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.

Smart Africa TV: Egyptian TV satirist Bassem Youssef on fear as a weapon and satire as antidote

by Russell Southwood (@BalancingActAfr) Speaking at the Deutsche Welle Global Media Forum, Egyptian TV satirist Bassem Youssef, creator of the B+ Show (on You Tube) and the TV show Al-Bernameg (roughly translated as The Programme) talks about: using humor and laughter to combat religious fascism and authoritarianism; creating a media that respects people’s intelligence; not buying into the everyday life of propaganda; and satire as a weapon to dissect lies.

Shelf Life: Hashtag a Polo and win

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: when art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week.

Shelf Life: Transforming the Oreo brand in graphic 3D

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo is set to transform its brand this weekend; Cluck, Cluck… a new chicken franchise launches; Tsogo Sun does it with Vigour & Verve; and an eco-storage solution in Cape Town sets a benchmark.

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