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#BigQ2019: What do decreasing brand budgets mean for adland?

by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.

#BigQ2019: Is advertising screwed?

Jarred Cinman. Credit: Chris Saunders (www.chrissaunders.co)

by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.

#BigQ2019: The year of questions & interrogation of creative output

by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.

#BigQ2019: Leveraging social listening & video content

by Ankush Manchanda. Authentic co-creation and storytelling are crucial to a winning digital strategy in 2019.

#BigQ2019: Big data — rethink or die

by Joey Khuvutlu. The industry has to prioritise delivering on the ‘grand promise’ of data-driven creative ideas and business solutions.

#BigQ2019: How much change will there really be?

by Johanna McDowell. Are we looking at fundamental changes or business as usual for the advertising, marketing and communications industry in 2019?

#BigQ2019: Let’s be credible again

by Masego Motsogi. Going into an election year, let’s pull ourselves towards ourselves, start giving a damn and stop hanging in the shadows and make our voices heard.