by Oresti Patricios. Retroviral recently created an integrated campaign with an experiential focus for European banking service, Raisin.com.
Search results for: Retroviral
Shelf Life: A new label for Fresh Earth Bake House
Fresh Earth gets a fresh new look, Retroviral’s origami lessons for Raisin.com and Fine Group opens in the Cape — Cheryl Hunter’s weekly pick!
Ad Feature: 2015 in review
702’s Ad Feature team selects the best and worst ads for 2015. Think you know what they are?
Tech Speak: Mobile coup(on)!
by Mike Sharman. It is imperative that you approach mobile coupons from a strategic point of view — as with all tactics.
Tech Speak: Stream team
by Mike Sharman. Live-streaming apps allow us the opportunity to become closer to the non-polished professional-production-quality action of real life.
Tech Speak: Growth hack or die!
by Mike Sharman. A mindset shift is required to ensure that your brand survives the digital cull.
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Brand Politics: The gift of protest
by Alistair Mackay (@almackay) “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics — and brands — a huge amount of good.
Bookmarks Awards 2015 winners list
The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards