Media Report: Meet the maverick

a The Media Report 2014 interview. More than marginally self-assured, Daily Maverick pitches itself as news content and analysis for people with brains. A digital-only media brand that emerged in the latter half of 2009, Daily Maverick’s intelligent writing and obsession with independence is what sets it apart from the pack. The Media Report hits its publisher, Styli Charalambous, with 10 questions.

Tech Law: Marketers should reconsider targeted online ads

by Paul Jacobson (@pauljacobson) Conventional wisdom in the marketing industry seems to be that better targeted ads are more effective. The problem with a strict opt-in model is that it reinforces your existing preferences without exposing you to alternatives.

Tech Law: Digital marketing should focus on trust, not sales

by Paul Jacobson (@pauljacobson) Digital marketing’s purpose may seem to be persuading customers to buy a brand’s products and services but I am beginning to think that is just a by-product of digital marketing’s true purpose. As new laws such as the Protection of Personal Information (POPI) Act loom on the horizon and new regulatory models such as the Treating Customers Fairly (TCF) framework begin to permeate the financial services industry, marketers have to start thinking about the bigger picture.

#trendMARK: IM platforms and social networks will blur together in future

a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.

Facebook’s ‘look back’ is marketing in disguise

By Paul Harrison and Michaela Jackson Are you one of the thousands of people around the world who recently created a “look back” Facebook movie? The videos are a new feature available to Facebook users, developed to celebrate the social network’s 10th anniversary. The program uses photos and activity from your Facebook feed to create a one-minute movie, accompanied by music that gets you emotionally involved.

Fair Exchange: A highly functional trade between brands and consumers

by Erna George. The fair trade between just how much information brands want and how much consumers should provide is as important a consideration for me as any of the other more ‘creative’ or ‘marketing’ issues my previous columns have addressed.

What you need to know about POPI

by Herman Manson (@marklives) The Protection of Personal Information Bill (POPI), which will probably be signed into law in the next few months, will have a significant impact on how marketers may obtain and handle customer information.

Elizabeth de Stadler, a senior associate at Esselaar Attorneys, will be speaking at Content 2013, the content marketing conference taking place on the 25th and 26th February 2013 at the Fugard Theatre in Cape Town, on the impact of POPI on especially content marketers.

Her talk will cover what the implications and legal obligations are when it comes to the data content marketers collect, what security requirements are required to protect user information, what is required for consent and how the limitations of usage have changed. MarkLives asked her for some insight into the Protection of Personal Information Bill in advance of her talk at Content 2013.

Q: When will POPI come into effect and what timeline does it give content marketers to comply with regulations?

Elizabeth de Stadler: The Protection of Personal Information Bill has not been signed into law yet. This will probably happen in the first quarter of 2013. Even then businesses will be given a year to comply. This means that there is still time to reflect on the real implications of the Bill and implement solutions. It does not mean that you must ignore the Bill – it has very real implications and it will take time to become compliant.

Tech Law: SA law advances dealing with social Web issues in Facebook defamation ruling

by Paul Jacobson (@pauljacobson) The innocuous looking case of H v W which was handed down in the South Gauteng High Court on 30 January 2013 is anything but. Judge Willis’ 30 page judgment recognises the harm a Facebook post can do to a person’s reputation and throws the weight of the Court behind the person defamed (and who can afford the legal fees).

Tech Law: Media insight — What changes to Facebook’s governance structure mean for users

by Paul Jacobson (@pauljacobson) Facebook’s changes to its Statement of Rights and Responsibilities and its Data Used Policy generally attract a fair amount of attention and consternation. Its latest changes are no exception and while there is reason for some concern, the proposed changes won’t have the radical impact many fear it will.

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