For marketers, a new way to reach social influencers

by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.

Hermaneutics: A tale of three award ceremonies

by Herman Manson. It’s like inviting Bucks Fizz to MC a champagne & sparkling wine event. I’m of course talking about flying in MC Hammer to MC the Loerie Awards on Sunday evening, or not, as the case might be.

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