by MarkLives. For 2019, James Barty has been voted as most-admired ad agency boss, with Mike Abel as runner-up, in SA by SA execs.
Search results for: Mike Abel
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
#BigQ2018: 2018 is not the ad industry’s Kodak moment
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.
Do social media conversations about your brand convert to sales?
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.
The agency blueprint that rocked the ad market
Two years ago the scene was radically different for Mike Abel, who had just returned from a stint in Australia, to start his own agency. As any agency person departing that market for these home shores will tell you, the market instantly starts talking tail between the legs, didn’t cut it, running for home wounded stuff.
What won’t change?
Mike Abel takes a peek through the looking glass this month
The perils of the online discounting culture for your brands and business
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.
The Sounds of Success
Why thinking ‘none of my business’ may mean you should get out of the Business. By Mike Abel, CEO Australia, M&C Saatchi
#CoronavirusSA: Adland responds to #covid19 • 23–27 Mar
by MarkLives. 23–27 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.